The Science
Built to a standard most of the industry avoids.
The gap between what the research shows and what women are sold is enormous. Closing it isn’t complicated — it’s just expensive and inconvenient. Here is the standard we hold, the method we follow, and the proof behind it.
The methodology
Every formula travels the same five steps. Nothing skips the line.
Define the outcome
Start from a biological state and the mechanisms behind it.
Map to evidence
Match each mechanism to compounds with human RCT support.
Set the dose
Use the dose range that produced the effect in the research.
Source the form
Choose a bioavailable, traceable form with published testing.
Test the batch
Independent lab testing for label accuracy and contaminants.
The dose decides
An ingredient at half its effective dose isn’t a smaller benefit — it’s usually no benefit. Where the industry pinches, we use the amount the research used.
Illustrative. JADE+ doses reflect the amounts used in published clinical trials.
What we reject
- Proprietary blends that hide the dose
- Subtherapeutic “pixie-dusting” for the label
- Claims built on animal or test-tube data
- Ingredients chosen for shelf appeal
- Marketing that outruns the evidence
What we require
- Every ingredient and dose disclosed
- The clinical dose — every time
- Randomised trials in human subjects
- Ingredients chosen for function
- Claims that stop where the evidence does
Clinical doses, on every label
Sourcing that earns its place
KSM-66® Ashwagandha
Full-spectrum root extract behind 22+ clinical studies.
Sunfiber® PHGG
Low-FODMAP prebiotic fibre, studied for gentle tolerance.
Kaneka Ubiquinol
The active, body-ready form of CoQ10.
Vitamin K2 as MK-7
The most bioavailable, stable form of K2.
Chelated minerals
Bisglycinate magnesium, iron and zinc for absorption.
Active folate (5-MTHF)
Usable regardless of MTHFR genotype.
Every ingredient. Every dose. On every label.
No proprietary blends. No hidden amounts. If you’re sophisticated enough to question the formula, we’re confident enough to show you all of it.